The idea to take with you
Ask about one decision at a time and keep the page reference with the resulting copy.
Ask for the decision you need to make
The AI Marketing Guide Assistant is for the moments when a 42-page reference slows a live campaign down. Ask a specific question about a phrase, placement, disclaimer, or visual. The Assistant is trained on the Tap to Pay on iPhone Marketing Guide and includes the page it used, so a teammate can follow the answer back to the source.
Focused prompts produce more useful working notes than a broad request to “summarize the guide.” Include the channel, the draft wording, and the choice you are trying to make.
Example question / 01
Can I write “Tap to Pay” in an email subject line?
A lifecycle email draft needs a short subject line. Ask for the exact product naming rule and the relevant page before revising the line.
Example question / 02
Which disclaimer belongs on this social tile?
You have a short vertical social placement and want to know which disclaimer or terms note the guide associates with that format.
Example question / 03
What should a category page include when it features Tap to Pay on iPhone?
Use this while planning the page hierarchy so the hero, value proposition, product ordering, and dedicated page link can be checked against the reference.
Turn the answer into a useful next draft
Once you have the rule, ask for a draft that fits the actual field: a 45-character subject line, a social caption, a push notification, or a website headline. Give the Assistant the approved product context and the desired tone. Then compare its suggestion with the cited page and your campaign details before placing it in the Builder.
This keeps the Assistant in the right role: a guide to the source and a drafting partner. It can explain a rule and help you apply it; your team still decides whether the final asset is appropriate for its audience, product, and review process.
Keep the source with the decision
Save the page reference beside copy decisions that are likely to be revisited. If a reviewer asks why a name, disclaimer, or layout was chosen, the answer is easier to verify. For campaign-wide changes, carry the decision into the Builder and let its real-time checks surface issues as other assets are completed.
The strongest workflow is a short loop: ask a precise question, read the cited guidance, draft in the right asset context, and review the finished campaign as a set. That gives the team speed without treating an AI response as a substitute for the source or its own review.
Keep the source close.
Use Apple’s marketing guide alongside these articles when reviewing your campaign.
Read Apple’s full marketing guideYour next step
Bring your question. Find your next step.
Ask about your copy, your layout or the rule behind a recommendation.