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Product guide · 5 min read

How Komplier works, from brief to campaign

A quick tour of the Builder workflow: choose the right asset, refine the copy, style the project, and export.

The idea to take with you

One project keeps templates, copy, checks, progress, and exports connected.

Start with the product overview, then follow the step-by-step tutorials below.
01

Start with a campaign project

Begin with the job to be done: a Tap to Pay on iPhone launch, an onboarding sequence, or a set of evergreen placements. The Builder brings more than 22 templates into one project, spanning web, email, social, display ads, in-app banners, press, push notifications, and SEO. You can move between categories without rebuilding the campaign in separate documents.

Orange status dots mark customizable or unfinished text; green dots show completed assets. The progress view gives the team a simple answer to “what is left?” before anyone downloads a partial campaign.

Navigate asset categories. See how to move between the campaign’s different asset categories. Open video ↗
02

Write in context and style globally

Select an asset and use the edit toolbar to change its copy, colors, typography, logo, and other available fields. AI generation is available where it helps: describe the message you want, and Komplier adapts the result to that asset type and its Apple guidance. The Builder checks changes as you make them, keeping a naming or messaging issue close to the field that caused it.

Once the content direction is right, Global Styles lets you apply the campaign’s visual system across assets in one action. You can still refine an individual asset afterward when a placement needs a different treatment.

Apply Global Styles. See how a style adjustment can be applied across the campaign. Open video ↗
03

Finish, then export what is ready

Use the progress state as a final production pass. Finish the fields marked for attention, review the resulting set across channels, and download a single asset when you need to test one placement. When the project is complete, Download All gathers the finished assets for the handoff.

The result is a connected campaign workspace: the selected template provides structure, AI helps with targeted copy, checks provide immediate feedback, and export provides files ready for the next deployment step. Your team remains responsible for its review and publishing decisions.

Track campaign progress. See how completion status surfaces the assets that still need work. Open video ↗

Keep the source close.

Use Apple’s marketing guide alongside these articles when reviewing your campaign.

Read Apple’s full marketing guide

Your next step

Put what you’ve learned into practice.

Build your campaign, check your assets and keep the guidance close at hand.